Marketing and Communications Manager – £35,000-£40,000
Location – Winchester
A fantastic opportunity has arisen to work for an innovative, growing company in Winchester. They recruit for a MARKETING and COMMUNICATIONS MANAGER to join their busy marketing team on a permanent basis.
Reporting to the Head of Marketing you will be responsible for managing the brand, above the line communications, in centre promotions and all point of sale materials. You will also be responsible for maintaining the marketing operations manual and ensuring processes within the marketing team are followed in addition to overseeing the effective management of customer contact within the team.
The role profile:
Developing regional or national above the line campaigns
Working with Area Managers:
Understand quarterly tactical requirements
Plan local marketing activity
Responsible for delivery of local marketing
Creation of tactical solutions that Area Managers can call upon to stimulate sales:
Creative library of adverts, POS etc.
Maintain a current list of media rates/ print costs etc. and lead times for tactical local marketing materials
Liaising with creative agency to develop a clear and strong brand that communicates purpose and values
Working with the team to ensure brand is consistent across all marketing activities
Responsible for developing metrics around brand awareness and developing plans to impact those metrics
Working with Area Managers to ensure all centres comply with in-centre standards
Negotiate best rates for Media channels such as, but not limited to, Radio, Press, Outdoor, Sponsorships etc.
Working with head of marketing on development of brand propositions and responsible for monitoring their success/ take-up.
Day to day management of media suppliers and creative agencies
Management and roll out of retail site branding, signage & POS.
Ensure the successful execution of tyre manufacturer promotions
Liaising with manufacturers
Working with the rest of the marketing team for cross channel promotion and support
Briefing and regularly updating the centre managers on promotions and how well they’re engaging with it.
Management and distribution of all internal communications
Management of Public Relations agency and Social Media profiles
Overseeing and developing the customer contact advisor team member
Developing and maintaining the Marketing Operations Manual and ensuring that processes documented are followed in addition to overseeing the marketing administration duties get fulfilled.
Clearly demonstrate an improvement in brand awareness
Ensure that all team members and external partners are clear on the brand guidelines and they’re adhered to.
100% brand compliance
Encompassing all signage, displays and POS.
Delivering all projects and marketing communications on time and within budget.
Identify and achieve savings in supplier and media rates.
Increasing consumer engagement with brand propositions and promotions with effective POS and creative
Maintaining a good online reputation by managing both social media profiles and the customer contact advisor
Proven background in Marketing Communications and Brand Management
Proven experience to be able to manage internal and external stakeholder relationships
Experience in effective budgetary control
Experience in managing people
Ability to write clear briefs and identify the clear campaign objectives
Experience in reporting on marketing’s results and return on investment
Excellent copywriting skills
A “can-do” ethic and commercially astute
Excellent communication skills
Influencing and negotiating
Highly proactive with lots of initiative
Innovative and intellectually curious
Adaptable and flexible
Presentable, confident and able to communicate at all levels
Pro-active, self-starter with strong multi-tasking capabilities
Flexible approach to working hours during peak times and a positive team spirit
Ability to effectively prioritize and execute tasks
Innovative and open to learning
Marketing qualification (CIM, IDM or other)
Please note: If you haven’t received a response to your application within 5 working days, please be advised that your application was not successful on this occasion. We endeavour to respond to all applicants, however due to high volumes this is not always possible. Thank you for your interest.