Marketing and Communications Manager

Marketing and Communications Manager

Marketing and Communications Manager – £35,000-£40,000
Location – Winchester
Permanent

A fantastic opportunity has arisen to work for an innovative, growing company in Winchester. They recruit for a MARKETING and COMMUNICATIONS MANAGER to join their busy marketing team on a permanent basis.

Reporting to the Head of Marketing you will be responsible for managing the brand, above the line communications, in centre promotions and all point of sale materials. You will also be responsible for maintaining the marketing operations manual and ensuring processes within the marketing team are followed in addition to overseeing the effective management of customer contact within the team.

 

The role profile:

Developing regional or national above the line campaigns

Working with Area Managers:

Understand quarterly tactical requirements

Plan local marketing activity

Responsible for delivery of local marketing

Creation of tactical solutions that Area Managers can call upon to stimulate sales:

Creative library of adverts, POS etc.

Maintain a current list of media rates/ print costs etc. and lead times for tactical local marketing materials

Liaising with creative agency to develop a clear and strong brand that communicates purpose and values

Working with the team to ensure brand is consistent across all marketing activities

Responsible for developing metrics around brand awareness and developing plans to impact those metrics

Working with Area Managers to ensure all centres comply with in-centre standards

Negotiate best rates for Media channels such as, but not limited to, Radio, Press, Outdoor, Sponsorships etc.

Working with head of marketing on development of brand propositions and responsible for monitoring their success/ take-up.

Day to day management of media suppliers and creative agencies

Management and roll out of retail site branding, signage & POS.

Ensure the successful execution of tyre manufacturer promotions

Liaising with manufacturers

Working with the rest of the marketing team for cross channel promotion and support

Briefing and regularly updating the centre managers on promotions and how well they’re engaging with it.

Management and distribution of all internal communications

Management of Public Relations agency and Social Media profiles

Overseeing and developing the customer contact advisor team member

Developing and maintaining the Marketing Operations Manual and ensuring that processes documented are followed in addition to overseeing the marketing administration duties get fulfilled.

 

Responsibilities;

Clearly demonstrate an improvement in brand awareness

Ensure that all team members and external partners are clear on the brand guidelines and they’re adhered to.

100% brand compliance

Encompassing all signage, displays and POS.

Delivering all projects and marketing communications on time and within budget.

Identify and achieve savings in supplier and media rates.

Increasing consumer engagement with brand propositions and promotions with effective POS and creative

Maintaining a good online reputation by managing both social media profiles and the customer contact advisor

Proven background in Marketing Communications and Brand Management

Proven experience to be able to manage internal and external stakeholder relationships

Experience in effective budgetary control

Experience in managing people

Ability to write clear briefs and identify the clear campaign objectives

Experience in reporting on marketing’s results and return on investment

Excellent copywriting skills

A “can-do” ethic and commercially astute

Customer-oriented

Results-focused

Excellent communication skills

Presenting

Influencing and negotiating

Building relationships

Highly proactive with lots of initiative

Innovative and intellectually curious

Adaptable and flexible

Presentable, confident and able to communicate at all levels

Pro-active, self-starter with strong multi-tasking capabilities

Flexible approach to working hours during peak times and a positive team spirit

Ability to effectively prioritize and execute tasks

Innovative and open to learning

Desirable:

Marketing qualification (CIM, IDM or other)

Salary £35,000-£40,000

Please note: If you haven’t received a response to your application within 5 working days, please be advised that your application was not successful on this occasion. We endeavour to respond to all applicants, however due to high volumes this is not always possible. Thank you for your interest.